Althaus Luxury Yachting

EQuilibre Monaco created a new brand identity including a new website and digital advertising strategy. We have worked with Althaus Luxury Yachting since 2014, creating databases and graphic designs as well as event planning and management for upscale events in Monaco.

Monaco Yacht Show 2014: Planning and preparation of event guest lists, invitation design and distribution, and post-event follow up. We arranged and managed the Aston Martin Gala Evening at the Casino de Monte Carlo, the private "Cocktail by Dior" held at the Dior Boutique in Monaco, the test-driving experience of Aston Martin and the Zodiac Hurricane between Monaco and Beaulieu Sur Mer, and the personal invitations of guests at the Yacht Club of Monaco.

Monaco Yacht Show 2015: Database development for events and guests, design of invitations and distribution for the following events held during the show including: Press Breakfast Arrival of SAS Prince Albert on board MV Yersin, held at the Private Dining Room of Monaco Yacht Club; "Ecology and Climate" Cocktail on board MV Yersin, with members of the scientific and environmental community;"Superyacht of the Year" Awards Cocktail by BACCARAT, held on board MV Yersin.

Additional database created for the private tours by shipyard PIRIOU on board MV Yersin for the duration of the show, and tender tours by WAJER AND WAJER.



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