Founded in 1997 by Formula One driver Thierry Boutsen, Boutsen Aviation specializes in the complete management in the acquisition and sales of corporate aircraft. To date, the company has sold 330 aircraft, and holds the prestigious title of being officially appointed by HSH Prince Albert II, Sovereign of Monaco.
Equilibre Monaco is responsible for all content and copywriting of the Boutsen online and offline presence. Services provided include press releases, press relations, web content development and content creation, social media strategy and content, as well as analytics and optimization of the company's overall online presence. Additionally, Equilibre Monaco initiated and creates content for the newly launched online journal platform "The Expert's Corner".